- About Babu
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Meet Ali, our founder
Ali started Babu in 2002 after not being able to find the right type of sheeting fabric she wanted for her baby Jack, nicknamed 'babu'. Thousands of sheet sets, hooded baby towels, baby blankets and clothing items later, she is still travelling the world, designing, sourcing, manufacturing and selling Babu.
She is one busy lady. We call her the tornado! You will see her name and face along with her home and family, all through our emails, social media and her signature of simple designs and superb quality fabrics, throughout our product line.
With a nursing background, specifically in wound care, Ali is a stickler for what goes against a babies skin. If we have heard "the skin is your largest organ" in our office once, we have (literally) heard it 1,000 times. That is why natural fibres are so important to her for comfort and functionality.
Ali pays attention to the small stuff and is over every part of our design and production process. Making sure Babu stands the test of time is important to her, so you can feel confident storing your Babu goodies away for your second, third or fourth baby and then you can pass them on! That is if they haven't been dragged around as cuddly favourites.
On any given day she can be found whirling around the office from section to section collaborating or instructing (or as she calls it, mind dumping). She spends hours quietly working on production for Babu or one of the many companies she manufactures ranges for and still finds time to manage her kids sports teams, go on school camps and do her own house cleaning. All this while acting the fool, dancing like a nutter and making sure her pantry is in order and her tupperware correctly labelled.
Above all else, family comes first here at Babu! We are a team of Mum's and having someone who understands the trials and tribulations, implements products to make our lives easier and practices what she preaches, is truly amazing. When Ali says family comes first, it really is true.
Hers, ours and yours. That is why babies really do love Babu.
- Why choose Babu™?
Babies love Babu™. That’s because we’ve designed every product in the Babu™ range with them in mind. Babu™ uses fabric made from the softest natural fibres to create contemporary baby bedding, clothing and accessories in classic neutral colours. We have products and gift sets to suit a baby’s every need – bedtime, bath time, mealtime and playtime.
Everyone wants the best for their baby or toddler, and with Babu™ you can have it! Our products are made from the natural fibres of merino and organic cotton, chosen for their softness, absorbency and breathability. Every product in the Babu™ range has been thought out down to the smallest detail, from top sheets with fitted bottom corners to snuggly hooded towels that are incredibly thick beautifully soft and feel amazing against delicate skin.
Babu™'s products are made of the highest quality, to withstand numerous washes and the rough and tumble that kids put clothing through. They'll retain their shape, won't pill, the cottons can be soaked in non-chlorine bleach (we recommend the Ecostore range), and of course they're machine washable and suitable for a low-heat tumble drying. Each Babu product has specific washing instructions attached. Once you discover the softness and snuggliness of Babu™ products, you’ll never go back.
There is nothing more important to us than the Health and Safety of our own children, as well as yours.
- How we make Babu™ products.
We source all our material from the best quality suppliers, whether it be merino wool for our 100% merino wool baby blankets and clothing from New Zealand and Australia as well as 100% organic cotton from India. Every product is designed in New Zealand and made in Vietnam, India, China and here at home under very exact specifications (Ali, designer and founder of Babu, likes things to be perfect).
All of our cotton products go through a water-based bleaching process, which helps to give them their incredible softness. You’ll often find our cotton is thicker and more luxurious than you’re used to, like our bed sheets. Once you’ve put your child to bed on Babu™ sheets it’s hard to ever go back to other brands.
You will find great choice in our range of bed linen, including sheets and blankets made of different weights and levels of warmth, from moses basket to cots and toddler beds, we custom make too – so you can pick and choose what you need to suit the winter or summer months. Our selection of hooded baby towels, bathrobes, wash cloths & bodywash & shampoo will ensure bath time is easy and fuss-free and smelling divine. And our baby basics clothing is simple, soft and snuggly, because that’s the way we like it. We think you will too.
Merino clothing ranges from premature baby, baby, toddler up to 5 years old. for base layers and outerwear, we have you covered.
Put in a business manner, the Babu™ range focuses on absolute quality, safety and attention to detail. And a healthy commitment to environmental sustainability.
But what we really mean is that we want to play our part in ensuring our children will grow up in a safer, cleaner and happier world. Wherever possible, Babu™’s packaging and advertising utilises recycled materials and our PVA packaging is water soluble and totally biodegradable.
Babu™ is proudly New Zealand owned and run, and we like to think we’re playing our part in contributing to the local economy (plus we love it here so much we’d hate to ever leave!)
We guarantee full replacement of faulty or damaged goods. You can get in touch with us by clicking the Contact Us button at the bottom of the page.
- Why Organic Cotton
Basically, it is better for all of us and our planet. Being softer and smoother are not the only reasons we choose organics from the GOTS standard, it is more a choice of why we don’t want to use all conventional cotton.
Unlike conventional cotton, organic cotton is grown without the use of chemicals in the form of insecticides, herbicides, fungicides, synthetic fertilizers or defoliates. Healthy soil is maintained through crop rotation which retains moisture and nutrients in the soil. Weeds are controlled by hand hoeing and pests are controlled by the use of natural predators, beneficial insects and trap crops. Seeds are natural, untreated and GMO free.
Our interlock cotton is certified to GOTS standards. It is the most comprehensive organic standard that not only covers the cotton, but the whole process from ginning, spinning and any colour treatments in the form of prints or dyes (which many others don't). It also has employment, fair treatment and work place standards.
We are very happy to work with a farmer’s cooperative in India. Supporting a village and their families means a lot to us as does the support we give to the local school. It is also great to be at the source of the cotton, we can reduce on transportation and our carbon footprint which is important worldwide, but definitely for the local communities.
Once you have used our thick interlock cotton in our clothing and bedding, it will be hard to go back to others.
Our cotton is fantastic for eczema and allergy prone skin, for new skin and old skin, it is soft thick and stretchy which stops skin pulling on what can be harsh conventional cottons.
We use Organic Cotton wherever we can and are moving all our cottons the organic way.
- Why Merino?
It’s simple really. From clean air, fresh grass, water and sunshine, comes the wool from merino sheep. It is known as one of the best quality natural fibres in the world. Merino wool has been clothing humanity for more than 10,000 years and is more in demand now than ever before. It ticks all the boxes, it is natural, biodegradable and renewable, making it the perfect choice for those seeking environmentally friendly clothing as well as those wanting soft, warm and luxurious fabrics.
Merino has properties that sports companies worldwide are emulating. Temperature regulation, breathability, and easy care.
Temperature control is incredibly important for infants, as they are not yet able to regulate their own temperature. Merino protects your baby from temperate extremes because of its ability to insulate and breathe.
This insulation has made wool synonymous with warmth, having a natural crimp in the fibre helps with insulation, and breathability protects from heat. Warm in winter and cool in summer, who could ask for more?
Cooling; sweating is the way we regulate our temperature when we are too hot, the moisture hitting the skin surface acts as a coolant. Synthetic fibres trap this moisture and heat, causing overheating.
Breathability or moisture buffering as the scientists would call it, is when the fabric absorbs the moisture vapour from the micro environment above the skin and removes it, releasing it on the outer side of the garment, so the wearer does not feel clammy or uncomfortable. If your child is wearing a synthetic fibre the moisture gets trapped and your wee one overheats.
With the amount of washing a baby creates along with our busy lifestyles, we are all interested in easy care. Merino fibres have a natural protective layer that helps to repel stains from being absorbed, as well as odours.
Being less prone to static, it attracts fewer dust mites, which is perfect for those suffering from allergies. The silky component of the wool is also ideal for those with skin irritations that have in the past never been able to wear wool.
Machine washable in many cases, means less time in the laundry and more with your family. However, soaking wool is not advised, you will end up with the fibre deteriorating, or looking like you have popped it in a container with 20 moths.
Merino is naturally elastic which lets it stretch with the wearer and return to its natural shape.
So why wouldn’t you wear merino? It truly is one of the world’s wonder fibres. We here at Babu™ love it and know you will love our merino range.
- Merino Washing Tips.
Please use cool water and turn your clothing inside out. Some washing machines put the hot water in first in a luke warm wash, if this happens your garment will shrink, so check your machine and wash in cool water to be sure.
Do not put in the tumble dryer as this can affect the fibres and cause shrinkage if the dryer is too hot. For best results dry on a rack away from the sun, sunlight can discolour the merino.
Only use approved wool wash. Do not soak or wash in non chlorine or chlorine bleaches as well as normal laundry detergent. These create havoc with this beautiful fabric and you can end up with holes and bleaching, it can make your merino look like a thousand moths have been in the drawer.
Pilling is minimal but is a normal process, this can be from the item your baby has been rubbing against, like the carpet or bed linen, they are easily removed. Just pick them off and be careful not to wash your delicates with heavy cottons or static giving items such as fleece polyester.