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About Babu

Meet Ali, our founder


Ali started Babu in 2002 after not being able to find the right type of sheeting fabric she wanted for her baby Jack, nicknamed 'babu'. Thousands of sheet sets, hooded baby towels, baby blankets and clothing items later, she is still travelling the world, designing, sourcing, manufacturing and selling Babu.

She is one busy lady. We call her the tornado! You will see her name and face along with her home and family, all through our emails, social media and her signature of simple designs and superb quality fabrics, throughout our product line.

With a nursing background, specifically in wound care, Ali is a stickler for what goes against a babies skin. If we have heard "the skin is your largest organ" in our office once, we have (literally) heard it 1,000 times. That is why natural fibres are so important to her for comfort and functionality.

Ali pays attention to the small stuff and is over every part of our design and production process. Making sure Babu stands the test of time is important to her, so you can feel confident storing your Babu goodies away for your second, third or fourth baby and then you can pass them on! That is if they haven't been dragged around as cuddly favourites.

On any given day she can be found whirling around the office from section to section collaborating or instructing (or as she calls it, mind dumping). She spends hours quietly working on production for Babu or one of the many companies she manufactures ranges for and still finds time to manage her kids sports teams, go on school camps and do her own house cleaning. All this while acting the fool, dancing like a nutter and making sure her pantry is in order and her tupperware correctly labelled.

Above all else, family comes first here at Babu!  We are a team of Mum's and having someone who understands the trials and tribulations, implements products to make our lives easier and practices what she preaches, is truly amazing. When Ali says family comes first, it really is true.

Hers, ours and yours. That is why babies really do love Babu.

Why choose Babu™?
How we make Babu™ products.
Why Organic Cotton
Why Merino?
Merino Washing Tips.

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