Absolutely love this hat!! I got one for my son and one for me and am absolutely obsessed. The knit and colour look seriously beautiful (I went for the charcoal), I couldn't believe how nice it looked and felt when I opened the package. I'm not sure how BaBu does it, but it their merino simply feels amazing. I've tried so many brands but this is by far the softest, zero itch, merino I have come across. From now on I will only buy from here. I hope there will be more merino sales in the future!