Meet Ali, our founder


Ali started Babu in 2002 after not being able to find the right type of baby bedding fabric she wanted for her baby Jack - nicknamed 'Babu'. Thousands of sheet sets, hooded baby towels, newborn blankets and mini merino wool hoodies later, Ali is still travelling the world, designing, sourcing, manufacturing and selling her coveted Babu products.

She is one busy lady, that Ali. In fact, we call her the tornado! You will see her face, her home and her family all through our emails, social media and communications. And you’ll feel her signature for simple design and superb quality organic cotton and merino wool baby clothing in every Babu product.

With a background in wound-care nursing, Ali is a stickler for what can and can’t touch a baby’s skin. If we’ve heard "your skin is your largest organ" in our office once, we’ve heard it 1,000 times. That’s why natural fibres like organic cotton and merino wool are so important to her for comfort and functionality.

Ali pays attention to the small stuff. She’s active in every part of our design and production process, making sure Babu’s organic cotton baby clothes stand the test of time. Longstanding quality is very important to her, so you can feel confident storing your Babu goodies away for your second, third or fourth baby. We also support a community of giving at Babu, and have seen hundreds of our products handed down from one mum to the next - that is, if they haven't been dragged around as cuddly favourites.

On any given day, Ali can be found whirling around the office collaborating or instructing (or as she calls it, mind dumping) in every department. She spends hours quietly working on production for Babu and still finds time to manage her kids’ sports teams, go on school camps and do her own house cleaning. Ali is a real family woman. And all this while acting the fool, dancing like a nutter and making sure her pantry is in order and her tupperware correctly labelled. She’s an inspiration for every mum! 

Above all else, family comes first here at Babu. We’re a team of Mum's who have used and loved Babu’s baby clothing, organic cotton bedding, muslin wraps, baby sweaters, sleeping bags and newborn blankets for years. Having a community that understands and supports the trials and tribulations of starting a family means so much. We believe that Babu implements products to make our lives easier. Ali practices what she preaches, and she’s truly amazing. When Ali says family comes first, she means it - we are a family here at Babu!

Hers, ours and yours. That’s why you’ll love Babu for your baby. 

Why choose Babu™? (A message from Ali)
How we make Babu™ products.
Why Organic Cotton
Why Merino?
Merino Washing Tips.

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