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TWO MUM'S ARE BETTER THAN ONE THIS MOTHER'S DAY!
Contemporary baby bedding, clothing and accessories company, Babu is launching its same-sex campaign this Mother’s Day to celebrate and promote marriage equality, acceptance and tolerance for all parents regardless of their sexual orientation.
Still one of Australia’s most controversial issues, the debate around marriage equality and same-sex couples continues to be discussed yet is still not recognised legally. As a company Babu feels strongly about bringing to the forefront the topic of same-sex families and the need for other retailers to be more inclusive of same-sex families in their promotional material and advertisements.
This Mother’s Day, Babu’s decision to promote same-sex parents in its advertising material is a reflection of the time and a desire to acknowledge and represent all of Australia’s diverse family situations.
By giving same-sex families the same recognition and representation in the form of advertisement is a step towards embracing diversity and promotes important values to be shared with the wider community and hopefully see other businesses to engage directly with people from all walks of life.
In Australia 15% of male same-sex couples and 25% of female same-sex couples are raising children . Babu wishes to help create a culture of change to ensure all people are accepted, included and valued for who they are.
“Whether you have two mummies or two daddies is irrelevant, love cannot exist without equality. That’s why as a business owner I feel strongly about creating an environment that encourages and embracing diversity, especially in the workforce. Our Mother’s Day campaign is designed to accurately represent Australian families on a whole. Here at Babu we believe that love is the collective sharing of values such as diversity, acceptance and inclusivity for all,” said Ali, Babu Founder.
BABU CELEBRATES 15 YEARS IN BUSINESS!
It's pretty exciting to reach this milestone. Who would have thought after not being able to find sheets for baby Jack that I'd still be here 15 years later. I've been able to travel to places I would never have seen, making incredible friends along the way and thanks to you, we have become what we are today. I am so thankful that you choose Babu to be part of your journey creating those special moments that Babu love to celebrate.
We are going to be running some great March Madness deals to celebrate this amazing milestone, just because we love our customers :)
We also have a Babu Moments photo album set up in Facebook that we would love you to upload some of your Babu moments. Click on the album then 'add photos'
March 1st ONLY
Buy 1 bunny - get 1 FREE!
March - ALL MONTH
Buy 1 wash, get 1 FREE!
April 1st - 17th
Get 20% off any bunny product when you use the coupon code BUNNIES20 at the checkout
*Does not include Bunny Muslin wraps