Why choose Babu?
Babies love Babu. That’s because we’ve designed every product in the Babu range with them in mind. Babu uses fabric made from the softest natural fibres to create contemporary baby bed wear, linen and accessories in classic neutral colours. We have products and gift sets to suit a baby’s every need – bedtime, bath time, mealtime and playtime.
How we make Babu products.
We source all our material from the best quality suppliers, whether it be merino wool for our 100% merino blankets from New Zealand and Australia, or bamboo-cotton blends and 100% certified organic cotton from Vietnam. Every product is designed in New Zealand and made in Vietnam under very exact specifications (Ali, designer and founder of Babu, likes things to be perfect).
All of our cotton products go through a natural water-based bleaching process, which helps to give them their incredible softness. You’ll often find our cotton is thicker and more luxurious than you’re used to, like our bed sheets. Once you’ve put your child to bed on Babu sheets it’s hard to ever go back to other brands.
You’ll find great choice in our range of bed linen, including sheets and blankets made of different weights and levels of warmth – so you can pick and choose what you need to suit the winter or summer months. Our selection of towels, robes and face cloths will ensure bath time is easy and fuss-free. And our clothing is simple, soft and snuggly, because that’s the way we like it. We think you will too.
How it all began.
In 2002 Alison Hui decided to launch a range of baby products that would solve all the problems she’d come across as a new mother. It all started when Ali couldn’t find the right sheets for her baby, Jack, so she hunted out the fabric she wanted, added fitted corners impossible for a baby to pull off and went from there.
Having specialised in asthma and allergies as a nurse, Ali wanted to create bed wear products that wouldn’t be harmful or abrasive to babies’ delicate skin. That’s why she designed all the Babu products from the best natural fabrics to ensure ultimate comfort and importantly, functionality. It’s all about attention to detail during every stage of the process, from design to manufacturing. And of course, what’s best for babies.
We’re dedicated to…
Put in a business manner, the Babu range focuses on absolute quality, safety and attention to detail. And a healthy commitment to environmental sustainability.
But what we really mean is that we want to play our part in ensuring our children will grow up in a safer, cleaner and happier world. Wherever possible, Babu’s packaging and advertising utilises recycled materials and our PVA packaging is water soluble and totally biodegradable.
Babu is proudly New Zealand owned and run, and we like to think we’re playing our part in contributing to the local economy (plus we love it here so much we’d hate to ever leave!)
And we’re dedicated to you!
We guarantee full replacement of faulty or damaged goods. You can get in touch with Ali by clicking the Contact Us button at the bottom of the page.
WRAPS
Just a note to say thanks so much for the soft bound baby wraps I ordered. They have been amazing and the stretch in them made sure my prince was well bundled. The fabric is so soft and thick, I have used them for everything.
—Stephanie Holloway – Queenstown, NZ
... I am also a big fan of the waffle wraps. Initially used to wrap Milo, I now use them on his change table. They wash up well and always look crisp and clean. Thanks so much!
—Sacha French (Mother of Milo and Breakfast Producer Nova 100) – Melbourne, Australia
TOWELS
Hi, Just wanted to let you know how impressed I am with my recent purchases on your website. I bought some of the face cloths and a hooded towel and they have been absolutely amazing! The quality is fantastic and the towel is so soft, my toddler just loves it!...
—Jess Seaton – York, England
CLOTHS
...The face cloths are so much better than the muslin I was using, softer and more substantial. Thanks again for the great service and really prompt delivery,
—Jess Seaton – York, England
I can't get enought of using the Babu Face Cloths. I reached frustration point with the muslin type face cloths found elsewhere as they lost their shape and became threadbare so quickly. I use my Babu Face Cloths on my baby everyday and am so pleased to say that they are absolutley brilliant, so soft on baby's skin and yet so hard wearing. I can't recommend them highly enough!
—Katrina Browne (Actress) – NZ
BIBS
I received my third order of Babu bibs last week. I can not say how much we love them. They are so soft and absorbent! I love the fact they are plain and I can put them with any outfit…Thanks so much.
—Jayne Maynard – NYC, USA
CLOTHING
Thank you! The correct body suits arrived today and they are simply gorgeous. Thank you too for the face cloths - they have such an indulgent texture. I shall now tell the world not just how fabulous Jubi products are but what a wonderful, wonderful heart you have. Your success is so well deserved.
—Karen Williams
Just a quick note to let you all at babu know how pleased I was with my order. I am in Australia, I placed my order and less than 4 days later it arrived! I opened it to find a packaged filled with beautiful products, in divine colors and some of the most amazing fabric I have ever felt. I have ten weeks to go before I can dress my bub in babu! I can't wait. I only wish that I had discovered babu when I had my first two children! Third time lucky. Also thank you so much for the gift of the two hats you included,much appreciated.
Thank you once again and congratulations on such an outstanding product, easy to use website and brilliant customer service. I will be back for sure!
—Samantha Powell -->